Online advertising overtakes TV advertising

October 1, 2009

For the first time the online advertising spend has overtaken the advertising spend on TV, with the search engine Google making the most of this revenue stream.

The online advertising spend increased by 4.6 per cent during the first six month of the year, taking it up to £1.7 billion, whereas advertisers spent £1.6 billion on television advertising, down from £1.9 billion.

The internet is now the premier place for UK advertisers as it actually accounts for 23.5 per cent of the total advertising spend.

It is thought that faster broadband speeds and more users account for this increase.

Google came away with 60 per cent of the online advertising revenues, which amounts to about £1.05 billion.

This accounts for 97 per cent of Google’s total revenues.


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