The Advertising Standards Authority (ASA) has found that an advert shown during an episode of The Simpsons breached the rules that have been put in place to protect children from smoking.
Even though this advert was for a nicotine replacement product by Nicorette, it prompted complaints from viewers.
One complaint mentioned that a child was scared by the mouth in the advert!
It was found that the advert should not have been scheduled during The Simpsons even though, according to BSkyB, this is not generally regarded as being a kid’s show as it is watched by all the family.
The advert has now been given the ex-kids restriction, meaning that it cannot be shown during programmes that attract a lot of young viewers, such as The Simpsons and other similar programmes.