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October 5, 2009

England hits the net with online switch

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by David Allen

Pay-for-view football has taken a new direction, with the next England football match being shown exclusively on the internet instead of the television.

In a way this arrangement has come out the lack of interest from the broadcasters in showing the England World Cup Qualifier against the Ukraine this Saturday.

It may be because England has already qualified that the BBC, ITV, Sky Sports, Five and ESPN have all opted out of broadcasting the match and thereby saving some cash, but one broadcaster has taken up the challenge and some fans are not going to like it.

The match will be available online through Kentaro at a cost of £4.99.

This service is going to be available through several newspapers too, which have set up special web pages to provide readers with this service.

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