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October 6, 2009

7digital MP3 service launches in US, and on Blackberry

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by Darren Allan

It’s a big day for the UK based MP3 download store 7digital, as it launches in the States and has also produced an app for the Blackberry.

The Blackberry app is free and grants access to purchase from the company’s sizeable library of eight million DRM free tracks.

Cleverly, it employs a lower bit-rate format to allow users to download over mobile networks, with the MP3 being upgraded to a full 320Kbps affair once the phone reaches a wi-fi covered area.

With its US launch, 7digital is aiming to undercut the competition such as iTunes, pricing tracks at 77 cents for a single, and $7.77 for an album. (Never has a company’s name been used so literally in its pricing scheme).

In an interview with The Telegraph, the Chief Executive of 7digital, Ben Drury, stated: “iTunes is very dominant in the US and Amazon has made distinct progress in selling tracks over there.”

“However, we are confident that with very competitive prices and the highest quality MP3s, we should be able to make a name for ourselves.”

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