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October 7, 2009

Discovery and BSkyB bury the hatchet

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by David Allen

It has been a difficult year for BSkyB and Discovery Europe when it comes to advertising deals, but they appear to have put a disagreement over the terms of their existing contract behind them and have come to a new advertising agreement.

This is a four year arrangement that begins in January and will see BSkyB becoming the only advertising sales agent for the entire Discovery network in the UK.

The deal will cover thirteen channels including Animal Planet, DMAX and Discovery Travel and Living.

According to industry experts, this is deal that could be worth around £50 million a year.

However, information on how this money is split has not been made available.

Advertising revenues on the Discovery channels can make up around fifteen per cent of the total advertising airtime that Sky offers to advertisers.

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