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October 7, 2009

Waitrose cancels advertising on Fox News

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by David Allen

The high end supermarket chain has cancelled its advertising campaign on Fox News, on the Sky TV Network in the UK.

This decision follows many complaints from Waitrose customers regarding the news channel’s Glen Beck programme, which accused the US President of having a hatred for white people.

According to Waitrose this was not a political decision; the supermarket chain cancelled its advertising with Fox News because of the concerns of its customers.

It seems that Waitrose is not the only firm to take this action either, as a lobbying group in the US claims that around eighty US companies have done the same, including the huge Wal-Mart Stores group.

The advertising on the channel is managed by Sky Broadcasting which has not provided any figures as to how much the deal was worth.

Story link: Waitrose cancels advertising on Fox News

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1 Comment »
  1. Why would they cut ads on the news channel with the highest audience and ratings? Fox has twice as many viewers at 3 AM as CNN has at 8 PM. As a customer, views of Olbermann and Maddow turn my stomach. Hope they don’t advertise there as well! If they do, I will boycott Waitrose myself.

    Comment by Brent — October 8, 2009 @ 9:17 pm

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