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October 9, 2009

STV goes global

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by David Allen

The Scottish based broadcaster, STV, is lifting the restrictions placed on its online catch up TV service, allowing it to be viewed by audiences around the world for the first time.

Removing the UK-only restriction opens up regional programmes that are rarely seem outside of Scotland to ex-pats and other interested viewers, through the STV Player.

STV has been spending a lot of time and resources on restyling the channel and the services that it provides.

Recent changes to the ITV schedules caused STV to make serious changes to its own scheduling.

However, the broadcaster appears to have got over this now and with the relaunch of the STV Player there is a real improvement in viewing figures, the latest of which shows a twenty per cent increase.

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