Palm Pre beats Apple iPhone in pre-release popularity

Darren Allan

October 13, 2009

A pre-release survey conducted by TNS Technology has shown that there are more potential Palm Pre adopters than would-be iPhone owners back in 2007.

The report says that 26% of respondents indicated they would either definitely or probably be purchasing a Palm Pre.

In contrast, a 2007 survey TNS performed on the Apple iPhone revealed a figure of close to half of that – just 16% said they would be buying the iPhone upon its launch.

O2, which has the exclusive on the Pre when it comes out in the UK this Friday, will also be glad to hear that some 32% of mobile users on other networks are “likely” to switch to O2 to grab themselves a Palm Pre.

The fact that the Pre will be available for free on a 24 month contract might count a lot towards its increased potential popularity.

Associate Director at TNS Technology, Kevin Evans, said: “The Palm Pre is already being touted as the ‘iPhone killer’ and our research certainly suggests it’s going to shake up the market. The decision to offer the Pre free to those on a 24 month contract is in sharp contrast to the £269 price of the iPhone at its launch, while the launch timing capitalises on the fact that thousands of UK iPhone early adopters are approaching the end of their 18 month contract period, while the next-generation iPhone is not expected until next June.”

The Palm Pre features a 3.1 inch touchscreen and a gesture driven interface, along with a slide-out Qwerty keyboard. Not to mention webOS, Palm’s new Linux based operating system.


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