UK top in Europe for VOD services

Janet Harris -

There were 145 video on demand (VoD), or catch up TV services in the UK at the end of 2008, out of a total of 696 of these services in Europe.

The figures, released by The European Audiovisual Observatory and France’s Direction du développement des medias, place the UK as the firm leader for VoD.

France was in second place with 106 services, followed by Italy with 93.

The internet accounted for half of the services, 30% were delivered by IPTV, 7% by cable and less than 3% by satellite.

The figures follow a recent report from Ofcom which found that 29% of adults who use the Internet, watch or download on-demand content.

Most of this was accessed via the catch-up services offered by the traditional TV channels, such as the BBC’s iPlayer.

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