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October 22, 2009

Microsoft and Google announce Twitter search

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by Darren Allan

It was a good day for Twitter yesterday, as two giants fought to launch search functions for the micro-blogging service’s bite-sized updates.

Microsoft was first to announce a deal with Twitter, which means that its Bing search engine can index and sift through tweets in real time.

A short while later, Google reacted to the move by announcing a Twitter search deal of its own, although the service won’t go live just yet.

According to a report in the FT, Google is saying that while it won’t be the first to carry the search function, it would rather take the time to work on the quality of its search results, which will be more important in the long term.

Microsoft’s Bing certainly needs the attention it has grabbed with the deal, as it only has an estimated search market share of around 15%.

Of course, the best result here is for Twitter, as the agreements mark an important revenue stream for the service.


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