Sky+HD is proving a popular choice, with 287,000 new subscribers in the July to September quarter, three times as many as in the same quarter in 2008.
Over 1.6 million homes now subscribe to Sky’s HD service, which provides content on 34 different channels and currently costs just £49.
Sky+HD’s growing popularity contributed to a 10% increase in Sky’s revenues to £1.3 billion for the quarter, while adjusted operating profit increased 9% to £198 million.
The company plans to strengthen its HD offering even more next year with the addition of Sky Movies Indie HD.
Sky recently announced that the Sky Player is being built into Windows 7’s Media Centre.
This will allow Windows 7 users to watch up to 24 live television channels and on-demand shows from Sky.