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November 4, 2009

Orange launches mobile broadband campaign

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by David Allen

The mobile broadband provider, Orange, is launching a multi million pound marketing campaign aimed at showing consumers exactly what they can except from the Orange mobile broadband service.

The campaign is estimated to be costing £4 million and will cover print as well as outside advertising.

The aim of the campaign is to provide the consumer with information about the provider’s 3G network.

Orange now claims that its network covers around 93 per cent of the UK and this is what the public will be seeing from now to the end of December.

Coverage is very important these days to the consumer, as there have been many cases where customer have signed up with a provider only to find that there is no coverage where they live.

Story link: Orange launches mobile broadband campaign


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