ITN is getting into the festive spirit early by launching its own Christmas channel, packed with dedicated yuletide content, on YouTube.
There are some 200 videos on the channel currently, including cartoons, Christmas cocktail suggestions and credit crunch Xmas pointers (rather than a tree, perhaps a Christmas twig this year?).
You’ll also find tips on how to cook your turkey. And even an interview with a turkey (Peter Andre to be precise).
It’s marvellous stuff, and perhaps calls for a renaming of the video sharing site – YuleTube, anyone?
You can take a peek yourself at: www.youtube.com/thechristmaschannel