The cable TV broadcaster Virgin Media looks as if it is resigned to holding on onto its TV channels for the time being.
As a result, the broadcaster will be going ahead with rebranding the Living 2 channel, which will be completely changed and relaunched on the 30th November as Livingit.
This is a planned change which was in the pipeline before the sale of the Virgin Media channels was announced and then, as it now appears, subsequently withdrawn from sale.
Virgin Media has yet to confirm the reason behind the decision and what the future has in store for the TV channels.
According to Virgin Media, Livingit will be delivering content that is in line with the content available on the other in-house channels.