News Corp postpones Cielo launch

December 2, 2009

It was supposed to have been the big push in Italy for Rupert Murdoch’s News Corp, but the launch of Cielo the free to view channel has been postponed, apparently awaiting permission from the government.

Now that’s a surprise considering that News Corps Italian rival Mediaset is owned by the Italian Prime Minister, Silvio Berlusconi.

Of course there is probably nothing to it, maybe just the odd bit of red tape that needs cutting, but News Corp is already the superior player in the pay TV market and with the proposed launch of Cielo, News Corp will be venturing into Mediaset territory.

There is already another issue between the two rivals as News Corp has launched a USB key that allows its pay TV subscribers to receive the free to view content provided by Mediaset.


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