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December 4, 2009

ITV makes £100 million from X Factor

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by David Allen

The UK maybe in a recession, albeit towards the tail end of it, but for some industries the recession is just a word.

Despite the financial pressures that have been affecting the terrestrial broadcaster ITV, when it comes to the ‘X Factor’ it has struck gold.

It is being estimated that ITV could be making around a £100 million from the show and it seems that it’s the two days that the show is aired that makes all of the difference.

It seems that advertisers cannot get enough of the ‘X Factor’ and they are willing to pay top end prices to get their adverts into the valuable advertising minutes within the show.

Once the series has ended, figures are expected to show advertising revenues of £20 million.

Story link: ITV makes £100 million from X Factor


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