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December 8, 2009

Consumers want paying to recycle mobile phones

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by Janet Harris

Consumers want paying to recycle mobile phones
A recent survey by ABI Research found that only 5% of the 1,000 US consumers involved in the study recycled their old handsets without receiving compensation.

70% of those polled had donated their old handsets to charity organisations and received charitable contribution tax deductions, and of those who had never recycled a handset, 98% would only recyle them in return for some form of compensation.

Michael Morgan an analyst at ABI Research said: “Many consumers in the US are prepared to help the environment by recycling their old handsets, but only if there is a financial incentive to do so. Virtue is not seen as its own reward in this case.

“Operators wishing to present a ‘green’ public face – and the survey’s results also show that consumers increasingly favor those that do – should factor these attitudes into their recycling schemes.”

In the UK a recent survey by Hitwise identified a 189% increase in the number of internet searches related to mobile phone recycling.

The increase follows an increase in the number of handset recycling schemes which offer a cash reward.

It seems that either side of the Atlantic, appealing to people’s environmental conscience may not be enough to stop old handsets ending up in landfill.

Story link: Consumers want paying to recycle mobile phones

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