Nokia is going to close down its flagship Regent Street store.
The fancifully designed phone boutique was opened almost two years ago, and boasted translucent walls, banks of LCD screens and all that sort of glitz.
Unfortunately, the one thing it didn’t boast was customers, and according to a report in The Telegraph, its failure to meet profitability targets is the reason for the closure.
It cost £4 million to build, so says the buzz on the grapevine, and doubtless that’s money which could have been better spent elsewhere.
It’s hoped that the staff will be employed at Nokia outlets elsewhere.