Once again BSkyB has proved to be virtually bomb proof in this recession as the city recognises the satellite broadcaster as being great value for money.
In fact, according to one broker Cazenove, the company’s rating needed revising.
The broker is recognising the fact that BSkyB has been returning consistently to outperform the market and is showing very good growth.
As a result of this report, shares in BSkyB have risen by around 2.1 per cent to over 553p.
Yet despite this welcome boost for BSkyB, there is a storm cloud brewing in the form of the report from the regulator Ofcom into the pay TV market.
The results of this are likely to affect the revenues of BSkyB and in turn is likely to have a detrimental effect on the share price.