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December 15, 2009

Google launches own URL shorthand

by Darren Allan

Recently, most of us will have become accustomed to the TinyURL and bit.ly web address shortening services which allow the likes of Twitter users to incorporate links into tweets.

You didn’t think they’d have this market to themselves for long, did you? Now Google is getting in on the URL shorthand act.

Yesterday the search giant announced a new service on its blog. It’s imaginatively named the Google URL shortener; take a look at: http://goo.gl

Google says that it offers both a reliable and quick linking service, plus it’s security conscious, checking the miniature links for malware.

The latter point is certainly a bone of contention for these shortened links, as they consist of random characters, so it isn’t possible for a user to spot dodgy domain names and suchlike.

The catch with the Google URL shortener is that it’s not available for direct use at the moment – you can only use the service via Google toolbar or FeedBurner.

However, Google says that “if the service proves useful, we may eventually make it available for a wider audience in the future.”

We’re betting that will be the case, and bit.ly will then be in danger of losing its monopoly on Twitter links.

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1 Comment »
  1. Sounds like Google is once again taking food out the small peoples mouths….eg…tinyurl….smh

    Comment by Ben Famous — December 15, 2009 @ 10:26 pm

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