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December 15, 2009

Half the country has HD but hardly uses it

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by David Allen

In a recent survey it was found that over fifty per cent of the country’s households have a high definition television and yet over ninety per cent of these households are still watching standard definition DVDs and watching digital TV through a standard definition set top box.

This is despite HD quality DVDs being available, HD TV being broadcast by BSkyB and Virgin Media on subscription, as well as free to view on Freesat now and Freeview at some point during next year.

There is also HD content available on the Sony PS3, Microsoft’s Xbox 360 and the Nintendo Wii too.

This is a classic example of consumers not getting the most out of the technology they have, despite there being plenty of information around to help them.

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2 Comments »
  1. plenty of information?
    I am well versed on all HD broadcasts available, I just don’t want to give SKY another £10 per month. its got nothing to do with information from my point of view.

    Comment by paul smith — December 15, 2009 @ 1:05 pm

  2. There’s little incentive to spend a ton of money to upgrade one’s DVD collection to blu-ray disks. Look at the internet; they have lot’s of stuff way poorer than HD quality, but more people go there to watch stuff all of the time. Content is still king.

    Comment by Pablo — December 16, 2009 @ 10:48 am

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