The electronics giants JVC and Sony have signed up with the 3D HDTV manufacturer, RealD Stereoscopic 3D Technology, in order to integrate this technology into their products.
RealD provides a 1080p 3D image to both eyes.
It is the same system being used by Blu-ray which should be obvious considering that Sony are involved in this technology rollout.
People who have watched a 3D film at the cinema would have seen it in RealD technology.
In fact the current estimate is that the 3D technology has already been used by around a hundred million cinema goers.
This partnership will see promotion of RealD as a popular format to be used across the 3D HDTV sector, however that is not to say that another technology is not going come along later.