|  Home   |  Forums   |  News   |  Blog   |  Reviews   |
 Satellite   Digital TV   IPTV   Cable   HDTV   Computers   Apple   Games   Mobile Phones   Broadband   Internet   Security   Telecoms   USB   VoIP   Wireless   Science 

December 24, 2009

Sky advert by BT Vision is banned

Bookmark and Share

by David Allen

The Advertising Standards Authority (ASA) has stepped in to ban an advert placed by BT for its pay to view service, BT Vision.

The advert has been called misleading as it implied that BT Vision subscribers were able to see films before subscribers to BSkyB’s movie channels.

The advert, which is the one that uses scenes from the Oscar winning film Slumdog Millionaire, prompted complaints from Sky and some members of the public too.

BSkyB also complained that the comparisons between Sky Movies and BT Vision are misleading because the BT service is an on demand service.

Clearcast, the advertising firm, did not see the potential to mislead as the advert was comparing BT Vision with Sky Movies and not Sky Box Office.

Story link: Sky advert by BT Vision is banned

Discuss this in the Techwatch Forums

Special offers on iPhones

Related news to "Sky advert by BT Vision is banned"

No Comments »

No comments yet.

Leave a comment

Connect with Facebook

Previous: «
Next: »

Tags: , , ,

Visited 1633 times, 1 so far today