New Years Eve Sales Of Tesco Party Phone Rocket

December 31, 2009

New Years Eve Sales Of Tesco Party Phone Rocket
Despite our love affair with the latest hi-tech gadgets, Tesco reports that a cheap and cheerful tiny ‘party phone’, the £20 VX1i Party Phone, has become the surprise best seller this Christmas and New Year.

The sim free phone allows party goers to drop in their own sim card regardless of network, meaning they can keep their own number to make and take calls from friends.

Tesco Telecoms launched the exclusive handset after a survey of 2,000 Brits found that 2.6 million phones are set to be lost this New Years Eve alone, as almost half (49%) of Brits plan to celebrate New Year’s Eve with a night out.

In the two weeks leading up to New Year alone, 10,000 VX1i Party Phones were sold as shoppers kit themselves out with a throw-away phone for New Year’s shenanigans.

The affordable, yet stylish phone is designed to be perfect for forgetful partygoers and has quickly become Tesco’s fastest- selling phone during December.

Tesco Telecoms research found that 8 out of 10 of women find it annoying to carry a handbag on a night out and 1.6 million women have reported losing a handbag while celebrating New Years Eve.

As skinny jeans become increasingly fashionable, 69% of Brits find it uncomfortable to have a large mobile phone in their pocket.

In response to this, Tesco Telecoms took the decision to launch the ultra slim VX1i Party Phone, perfect for women who want to ditch their handbags and ring in the New Year with a mobile that slips into even the skinniest pair of jeans.

Lance Batchelor, Chief Executive Officer for Tesco Telecoms and Tesco Mobile said “The VX1i Party Phone couldn’t arrive at a better time.

“Our research shows that Brits can be quite forgetful as they celebrate New Year Eve. Alongside 2.6 million mobiles, over £38 million in cash and half a million wallets are expected to be mislaid as Brits let their hair down to welcome 2010.

“We wanted to take some of the stress out of the festive season by launching the cheap and cheerful VX1i Party Phone, but its popularity really has taken us by surprise.

“It just goes to show that Brits really do take New Years Eve celebrations quite seriously.”

The VX1i Party Phone is unlocked to work with any SIM card (excluding 3) and is available to buy in over 100 Tesco Phone shops.


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