70,000 imphoto for iPhone downloads over Christmas

Janet Harris

January 7, 2010

70,000 imphoto for iPhone downloads over Christmas
imsense, the Cambridge company which develops eye-fidelityTM Dynamic Range Correction technology to deliver the perfect picture, had a bumper festive period with over 70,000 new users downloading its recently-launched iPhone application over the Christmas holiday.

imphoto for iPhone was launched to provide iPhone users with a streamlined way to take photos, reveal the detail using award-winning eye-fidelityTM technology, and save or share them to social networks including Facebook and Twitter.

The application is incredibly simple and makes the most out of the iPhone camera by acting like a fill-in flash. Its effortless and automatic approach of Shoot, Reveal, Share – just one tap for each stage – makes it ideal for all users.

“We are really pleased to have so many users of the application in its first weeks of availability, and seeing imphoto ranked at number 2 in both the UK and German Apps stores,” commented imsense CEO, Philippe Dewost.

“The application was designed to showcase the power of eye-fidelity technology which offers the highest quality output in the shortest possible time, and bring this amazing capability to everybody who enjoys taking photos on the go.

We anticipated that iPhones would be a popular Christmas present and so promoted the product over this time – incredibly over 50,000 downloaded it on Christmas Day alone.”

Over half of the Christmas downloads were from the UK, helped by a joint promotion with fellow Cambridge-company Magicsolver, who featured imphoto as the Christmas day special present in its Advent Calendar application.

However the reach of the application was global, with the bulk of other downloads coming from the US, closely followed by Germany and France, and users in 59 countries worldwide trying out imphoto.

“We know that a big attraction of the application is the ability to send really good photos straight to the social networks, avoiding those embarrassing poor quality posts,” continued Mr Dewost.

“Perhaps not surprisingly, given that Facebook was the most accessed website over Christmas and New Year; most photos were shared to Facebook, with Twitter not far behind. We can see more and more content posted online that is «revealed with imphoto»”

imphoto for iPhone is available in two versions: the standard edition retails at $1.99 and the pro edition, which allows users to modify settings and work with larger input and output files at $5.99.

Users can upgrade to the pro edition using the in-app purchase mechanism within the standard edition, allowing them to buy the application and upgrade when required.


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