Advertising to come to Google Street View?

Darren Allan

January 12, 2010

Google Street View, the cause of much teeth-grinding by privacy groups around the country, has revealed its next potential plan via a patent.

What’s the patent for? Claiming real estate in “3D mapping environments” for the purposes of advertising.

In other words, this would mean that Google Street View could update billboards, posters or other adverts which appear in its photographed streets, with more recent and relevant ads.

Say, for example, a cinema appears in Street View. Under the current system, the films showing would obviously be out of date.

Google’s scheme would mean that the cinema could change the posters and displays to the current films being shown.

Web links could also be used in the adverts, and “unclaimed” space could be auctioned off to the highest bidder.

It’s quite a clever little idea, really. Makes you wonder what else Google might have up its sleeve to help Street View turn a profit.






 

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