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January 18, 2010

Cost of watching football to be cut

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by David Allen

If there is one good thing about a price war it is when the consumer wins.

Price wars are common in supermarkets and other businesses, but a price war within the digital TV market is virtually unheard of, until now that is!

It seems that BT and Virgin Media are preparing to wage war on Sky TV by selling cut price subscriptions to the sports channels which carry live Premier League football matches.

On average, a Sky TV customer will be paying around £36 per month for the basic package plus the subscription to Sky Sports 1, which works out at about £25 per month.

This week, however, the regulator Ofcom is expected to announce changes to how much BSkyB can charge its competitors and these savings are going to be used to attract new customers.

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