Sundance to use VoD for films

The Sundance Film Festival 2010 will be taking a new initiative by making three of the festival’s films available to around forty million households in the US through a new video on demand (VoD) service called Sundance Selects.

The films will be available for viewing for thirty days, which gives the film fans a chance to see these new films without having to actually go to the festival and queue up with the rest of the festival goers.

VoD is a great way of getting films from new talent in front of people, who are then able to provide feedback which helps the filmmakers decide which direction to take next.

This technology is bound to go further in the course of the year, with many other festivals using VoD to reach out to film fans.

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