Sometimes it is possible to gauge how a market is going to move in the future by what happens in the US today.
This could be true when it comes to video on demand (VoD).
The market has been in the making for several years, but due to advances in technology and faster broadband speeds it seems VoD is on the rise.
Films being delivered through VoD platforms is a real growth sector within this market, with some £1.47 billion expected to be spent in the US by 2013.
According to predictions from the experts at Futuresource Consulting, in a couple of years the revenue generated by VoD film sales in Europe, including the UK, could reach a staggering £380 million in the same time scale.