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January 22, 2010

BBC to go mobile for the Olympics

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by David Allen

The BBC will find itself at the forefront of global broadcasting during the 2012 Olympic Games in London, which is not only a great broadcasting opportunity, but a chance to demonstrate new technology too.

One technology that BBC is looking into is mobile broadcast.

The rise in smartphone ownership has produced an opportunity for the BBC to offer access to the Olympic Games to people on the move.

This is an idea that just about started at the Beijing Olympics, but then only two per cent of consumers had a smartphone and the service was not too brilliant either.

But today technology has reached the point where video can be streamed to smartphones no matter where the user is.

This allows them to catch up with the latest events as and when it suits them.

Story link: BBC to go mobile for the Olympics


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