It seems that the days of waiting on the phone to speak to a customer service representative could be over for some customers, as it seems that Twitter is fast becoming the communication method of choice.
This seems to have started when customers were unable to watch their favourite television programmes due to a major fault at Virgin Media.
Customers became so frustrated at not being able to get through on the company phone lines that some started to vent their anger at the situation on Twitter.
It took off from there, with other customers joining in. The word was out!
This is an excellent way to use social networking sites, as the more people that get involve the bigger it becomes and it is unlikely that the company at the heart of the matter will be able to put a lid on it.