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January 27, 2010

We7 introduces premium streaming music services

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by Darren Allan

We7 is expanding its business model, launching its own subscription driven smartphone app.

We7 previously worked on the free, advertising supported model, but now the company is rolling out a paid-for premium service.

It’s offering two levels of subscription, with a half price £4.99 per month PC-based service that removes all the adverts. (Actually, it will be £3.99 for the first three months, as there’s a special introductory offer).

If you want to stream to your smartphone, however, you’ll need the £9.99 per month package. Initially it will support Android handsets and the iPhone, and it will also boast the facility to listen to tunes offline, too.

We7’s CEO, Steve Purdham, commented: “The new premium services are about choice for the consumers, in the new digital music economy there is no single business model that fits all.”

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