Virgin Media customers will be able to make free calls from their landlines to Virgin mobile phones, starting in the spring.
In fact, the scheme will come into effect on April 1st. And hopefully it isn’t a cruel hoax.
Other mobile operators won’t be covered, so it obviously gives an incentive to get people switched over to a Virgin mobile phone.
And given how expensive ringing a mobile is from a landline, it will be a very welcome move for those who benefit.
Graeme Oxby, an Executive Director at Virgin Media, said: “At a time when other providers seem keen on giving their customers less from their phone service, we are extremely proud to be leading the way in this field, being the first to offer free home phone to mobile calls.”