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February 2, 2010

Virgin Media record for VoD

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by David Allen

The cable and broadband provider Virgin Media is celebrating a fifty per cent increase on the year for its video on demand services.

During the month of December the company saw a six per cent increase in views on the previous month, taking the total up to seventy six million for the month and a massive seven hundred and fifty million views for the year.

The ironic thing about these figures is that without the BBC’s iPlayer and the ITV Player these figures would not have been so impressive.

Virgin Media currently has just under four million TV subscribers and according to the company around fifty nine per cent of the subscriber base are regularly accessing the video on demand services on offer.

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1 Comment »
  1. I’m not sure why it’s “ironic” that iPlayer and ITV Player increased the figures. It’s a bit like saying that it’s ironic that Sainsbury’s saw an increase in shoppers because they sold more food that people like to eat!

    Surely it just shows that these are the most popular offerings?

    Comment by Paul — February 4, 2010 @ 4:10 pm

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