Facebook is king of the mobile

Darren Allan

February 5, 2010

When it comes to mobile Internet browsing, one site stands face and shoulders above the others.

And that, predictably enough, is social networking phenomenon Facebook.

So says the GSMA, the industry body for mobile operators, which has begun to collect data from UK mobile operators in its new “mobile media metrics” scheme.

Essentially, it takes anonymous mobile net surfing data and ranks the top sites and other statistics.

And in December 2009, the site with the most unique visitors was Facebook, with almost 5 million. Google was second with 4.5 million.

When it came to page views, however, Facebook was way out in the lead.

Facebook had 2.6 billion page views, whereas second place Google had 900 million. In fact, Facebook had 40% of all the total page views in December (6.6 billion).

It was a similar story when it came to the amount of time spent on sites, too.

Facebook clocked up 2.1 billion minutes in the month, whereas Google, again in second place, only managed 395 million minutes in comparison.

The data was gathered from the networks of three mobile operators – Orange, Vodafone and O2. T-Mobile and 3 will be joining the program shortly.


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