When phones begin to ring at the offices of Ofcom, the media regulator must know that something has gone wrong and yet on this occasion the complaints were not about bad advertising.
The complaints were about an interview on Sky News, where presenter Kay Burley interviewed Peter Andre.
Naturally the subject turned to Katie Price marrying Alex Reid and to Katie and Andre’s children.
At this point Andre was fighting to hold back the tears, until it reach the point when he walked off.
Ofcom received a number calls complaining about the news story and there were also complaints received by Sky News.
However it later turned out that not only was this interview going out live on Sky News, there was also a reality TV camera crew filming the interview!