Sony still losing money on PS3 sales

Darren Allan

February 8, 2010

After a rocky start, sales figures for the PlayStation 3 are now looking rosier for Sony.

However, the company still continues to lose money on each console sold.

According to the Wall Street Journal, Sony is losing $18 per PS3 sold, which is less than the $37 per unit that has been previously mooted.

The company is expecting to make a profit on each console sold come 2011.

“We think we’ve bottomed out and we can do fairly well going forward,” Sony Chief Financial Officer Nobuyuki Oneda commented to the Wall Street Journal.

It’s not unusual for a console company to make a loss on the hardware, making the money on the software royalties side instead.

In fact, Nintendo is the only one of the big three that manages to make an initial profit on its hardware.


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