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February 12, 2010

Nickelodeon to launch new brand identity

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by David Allen

The children’s broadcaster Nickelodeon UK has launched plans to unify the network of channels broadcast in the UK with a new branding scheme which will cover all of the channels’ on- and off-air activities.

The scheme will start on Monday the 15th February with the top channel Nickelodeon coming out with a new logo and other branding.

This will take the channel away from the familiar splat style logo that seems to have been around from some time.

The new logo will be clear and straight, with a more grown up feel to it.

This branding will be rolled out throughout the UK based channels which include, Nick Jr, Nick Jr 2, NickToons and NickToons Replay.

Once the UK rebranding is completed, it will then be rolled out across the Nickelodeon global network.

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