A deal between satellite TV broadcaster BSkyB and the cable TV operator Virgin Media could be close to being finalised.
It will see the main Virgin Media TV channels moving over to BSkyB ownership.
Until the deal is announced it will not be known exactly what BSkyB will be buying.
Virgin Media TV consists of Virgin 1, Living, Bravo, Trouble and Trouble.
There is also the matter of a fifty per cent holding in UKTV, with BBC Worldwide owning the other half.
Last year BSkyB offered an estimated £80 million for channels excluding the UKTV holding, but the figure now will be much less.
For BSkyB, owning Virgin 1 provides a way into the Freeview digital service and it goes without saying that if this deal goes ahead, Virgin 1 will be rebranded in line with its new owners.