Virgin Media to review marketing accounts

February 16, 2010

The cable broadcaster and phone provider, Virgin Media, is about to review its current creative, direct and digital marketing agencies, with a view to bringing these services in house, or at least to come up with a more fluent way of communicating with consumers.

Currently it is using several advertising agencies and has actually spent around £70 million on direct mail, digital and other advertising, although digital marketing only amounted to around £6 million for the year.

It seems that following the firm’s announcement that video on demand has seen a huge jump in the amount of consumers using the service, this should be a target area to develop for future growth.

The current agencies have been asked to submit pitches, though it must be assumed that Virgin Media is looking for something new and exciting.


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