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February 17, 2010

Sony reckons console exclusives will dwindle

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by Darren Allan

Sony thinks games which are exclusive to either the Xbox 360 or PS3 will soon be a thing of the past.

Or at least become less common, according to SCEA’s Senior Vice President of Publisher Relations, Rob Dyer, in an interview with IndustryGamers.

Dyer said: “We’re not going to get the exclusive games. The Mass Effects, Gears of Wars and Left 4 Deads aren’t going to happen nearly as often. Exclusives just aren’t as commonplace as they were during the PS2 days.”

Dyer thinks exclusivity will transfer to other areas – such as exclusive content for games, and exclusive ad campaigns.

He points to examples such as a recent Madden advertising campaign which focused on the PS3 version.

And exclusive content such as that delivered by EA’s Dante’s Inferno. “EA had the collector’s edition only on PS3. They filled up that Blu-ray disc and were able to do a lot more that they couldn’t with 360.”

Dyer feels that with Sony focusing on a strategy of exclusive extras and ad campaigns, the company will be able to make further inroads against the Xbox 360’s currently larger user base.

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