Microsoft and Yahoo are set to forge ahead with a partnership in the hopes of better challenging the number one search engine, Google.
The partnership has now been given the seal of approval on both sides of the pond, from the powers that be in the United States and European Union.
The deal between the two sees Microsoft looking after the search side with its Bing engine, strengthened by Yahoo’s expertise and search algorithms, while Yahoo is freed to take on the mantle of the sales force for both companies and their advertisers worldwide.
It certainly sounds like a sensible deal, and one that could potentially work well.
However, the nuts and bolts will take some time to sort out yet. Merging together the search technologies will reportedly take until the end of the year, if not longer.
And there’s a hell of a lot of search market share to claw back from Google yet. According to a Reuters article, web research outfit StatCounter put Google’s market share at 90% in November of last year, in comparison to just 7.5% for Bing and Yahoo combined.
It’s a mountain to climb, for sure.