The recently launched online TV service called SeeSaw is not just planning to sit back and wait for things to happen.
The company has announced that it is currently in talks with the makers of set top boxes, televisions and even games consoles, with a view to getting the service installed in the equipment, which will get SeeSaw in front of more viewers.
SeeSaw has the advantage over potential rival Project Canvas and it is essential that it uses this head start sensibly and grabs its share of market before the might of Project Canvas gears up to launch – if it ever does that is.
This online service could not have chosen a better time to launch.
The industry and consumers already have online TV services in mind, and along comes SeeSaw!