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February 22, 2010

MTV goes global with Nickelodeon

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by Rapid TV News

Website: Rapid TV News

MTV Networks will rearrange its children’s channels in German-language Europe: The free-to-air channel Nick will be renamed Nickelodeon on March 31, adopting the internationally-used brand name.

At the same time, pay-TV service Nick Premium will take on the new name Nicktoons. The brand is already used by MTV Networks in foreign markets while Nick Premium has so far only been used in German-speaking countries. Nick Jr. will keep its name which already belongs to the international brand family.

The move is part of an international initiative to harmonise Nickelodeon’s brand worlds, MTV Networks announced in Berlin.

As part of the re-branding, the channels will get new logos. The splash, which has so far been a prominent feature, will be removed but with Orange staying the dominant colour of the Nickelodeon brand.

On Nickelodeon’s 30th birthday last year the new design was introduced in the USA with the countries outside North America now being next on the agenda.

Story link: MTV goes global with Nickelodeon

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