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February 23, 2010

Satellite mobile TV worth $11 billion

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by Rapid TV News

Website: Rapid TV News

Satellite-delivered mobile TV has had a somewhat lacklustre performance to date. But a new study says that the satellite mobile TV market will soon be worth an impressive $11bn a year.

Despite the limited audience and coverage of services, the market for mobile television is expected to witness rapid growth, providing potential opportunities for content providers, mobile operators and handset manufacturers, says Global Industry Analysts Inc, in a new study. Increase in mobile device penetration rate as well as rising popularity of TV services is expected to boost the popularity of mobile TV services among consumers.

Success is determined by factors such as availability of compatible cellular phones, support for wide picture quality and high rates of data transfer.

Mobile handsets equipped with standards of analogue broadcast, DVB-H (Digital Video Broadcasting for Handhelds) and CMMB (China Mobile Multimedia Broadcasting) are expected to witness significant growth. Developing countries of Brazil, China, and India are expected to foster growth in the market for mobile TV services.

“Growth is driven by the transition of terrestrial TV signals to digital airwaves from analogue as well as free wireless TV technologies such as MediaFLO and DVB-H,” says the report. “Satellite-based services are forecast to foster growth by offering affordable solutions for reliable and high-quality delivery of mobile TV services in Europe.

The development of interoperable standards and availability of free spectrum space is expected to encourage the development of high-quality content for mobile television. Developing countries of Brazil, China, and India are expected to foster growth in the market for mobile TV services.”

“The Asia-Pacific region offers vast growth opportunities for the mobile television market, and is expected to witness large-scale expansion in the subscriber base as well as service revenues. Rapid growth is attributed to factors such as increasing penetration of mobile handsets and availability of services on a free-to-air basis. Affordable subscriptions and unlimited packages hold high significance for mobile TV services in Asia-Pacific countries. Japan and South Korea represent the leading markets for mobile TV services in Asia-Pacific region, while China and India offer the enormous growth opportunities for market participants,” adds GIA.

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