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February 24, 2010

BBC Worldwide to show Glastonbury

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by David Allen

As the commercial division of the BBC attempts to open up more avenues of revenue, it seems that a niche market needs to be offered a headline product and what could be better for BBC Worldwide than to offer live coverage of one of the more established music festivals in the UK, Glastonbury.

This is part of a push for BBC Worldwide to offer more music content.

The broadcaster has already begun packaging Later with Jools Holland, and there is also extensive archived content such as Top of the Pops and some of the live sets that many popular artists have done for the BBC over the years.

The Glastonbury Festival will be celebrating its fortieth anniversary this year and the timing to get onto the global stage couldn’t be better.

The festival has been shown on the BBC since 1997.

Story link: BBC Worldwide to show Glastonbury


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