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February 26, 2010

Legal action brews between ITV and STV

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by David Allen

It all seemed to start when ITV decided to change its schedules by moving popular shows such as The Bill to 9.00pm.

STV did not want this content at that time and so stopped showing the programmes in favour of home grown content.

However, the bad feelings between ITV and STV grew and it looks as if legal action is the only course left for the broadcasters.

The latest row is centred on spin off shows that appear on ITV2.

These include the reality TV shows such as the X Factor and Dancing on Ice.

ITV2 is a digital channel which STV does not broadcast because it has no economic interest in them.

According to the broadcaster, ITV is behaving in a prejudicial manner and is using these shows to improve the rating of the ITV network to the cost of other broadcasters.

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