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February 26, 2010

Orange TV improves

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by David Allen

Orange TV, part of the huge France Telecom organisation, has announced that its total European digital TV subscriber base has grown by a massive fifty three per cent to 3.217 million during the past year.

In France, which is of course the key area for France Telecom, Orange TV performed well, showing an incredible forty seven per cent increase in subscribers as at the end of December 2009.

However the French company includes online TV with its satellite subscriber base, which probably has more to do with providing advertisers with full viewer figures rather than any attempt to massage the amount of subscribers that the company has on its books at any one time.

Figures are up generally for Orange TV, with sport and film service users standing at 633,000 compared with 130,000 in 2008, while on demand services increased by 67 per cent to 8.5 million.

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