Despite all of the advertising and marketing around for HD TV via satellite, it seems that Freeview HD is the platform that has the potential make high definition television mainstream.
According to the managing director of Freeview, Ilse Howling, Freeview is the digital TV platform that will bring HD TV to the mass market of the UK.
The Freeview digital TV service is jointly owned by Arqiva, the BBC, Channel Four, ITV and Sky TV.
It is hoping for a fifty per cent Freeview high definition coverage for the UK in time for the football World Cup in just one hundred days time.
This is the first time that HD TV has looked like going mainstream in the UK.
A recent study concluded that around eighteen per cent of existing Freeview users are likely to switch to Freeview HD within the next six months.