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March 2, 2010

SeeSaw begins £5m advertising campaign

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by David Allen

The newly launched online TV service, SeeSaw, has started a £5 million advertising scheme to introduce the viewing public to the new free-to-view online TV service.

The marketing campaign will consist of a series of ten-second mini adverts across the entire terrestrial channel line up, in order to get the SeeSaw message across to the UK’s televisions viewers.

SeeSaw, which is owned by Arqiva, is looking to become the household name for online television, in the same manner that the BBC iPlayer has become well known for catch TV services.

The broadcaster has brought in Fallon, the advertising firm responsible for the Cadbury’s Dairy Milk chocolate advert in which a Gorilla imitated Phil Collins.

The firm has brought the SeeSaw logo into the advertising to increase brand awareness.

SeeSaw VoD launches during the summer, so there is something else to look out for.

Story link: SeeSaw begins £5m advertising campaign


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